Two-time World Cup Champion and co-captain of the US Women’s National Team, Megan Rapinoe has been named as the new face of Shiseido and will star in its Power Is You campaign as well as the launch for the Ultimune Power Infusing Concentrate 3.0.
 
A vocal leader and advocate for gender equality for all, Rapinoe spends a lot of time in the sun, which is why it is important for her to include replenishing beauty elixirs in her daily routine.
 
“I only partner with brands that I align with and already use. Shiseido makes amazing products that were already part of my daily routine, so when a partnership presented itself, it was truly a no-brainer to join forces. It means so much to me to partner with such an incredible company,” Rapinoe commented.
 
Alongside the new Shiseido Ultimune Power Infusing Concentrate III, Power Is You seeks to “empower everyone to release their innate energy, recharge their own beauty and use their power as a beautiful force in the world.”
 
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Last week, Shiseido Americas, a subsidiary of Shiseido Company, announced plans to sell three of its iconic brands—BareMinerals. Buxom Cosmetics, and Laura Mercier—to private equity firm Advent International.